CrunchyTales, redefining midlife one illustration at a time

Sep 12, 2020 | Midlife, Mental Wellbeing

We’re huge (huge, huge) fans of CrunchyTales®, the digital magazine that combines straight talking news and inspiration with gorgeous, eye catching  illustrations. What we love is the powerful message that threads through-out the magazine about redefining the idea of ‘middle age’. It’s all about empowering women who don’t let age define them, women over 40 and beyond who need to be seen, heard, and celebrated.


So, we were delighted when the founder of CrunchyTales, Michela Di Carlo, joined us for a virtual coffee to tell us more about it.


First up, tell us about why you created CrunchyTales…

CrunchyTales is the first ever illustrated online magazine for sassy women over 40. Our mission is to encourage middle-aged women to speak up, step out of their comfort zone and embrace their age with a positive attitude. We believe playful women don’t get old and we aim to be a trusted source of news and inspiration for midlife bloomers.

In order to increase awareness on ‘casual ageism’, to challenge stereotypes and old clichés and to help middle aged women to rethink the way they approach midlife, we also run bi-monthly panel discussions in the UK and Italy inviting ladies from different backgrounds to share their inspiring stories of renaissance.

What do you love about what you do?

I love connecting with like-minded ladies and scouting for stories of midlife rebooting that deserve to be featured on my magazine. Also, I like the idea of being part of a big international movement that is revolutionising the way people think and experience this stage of life. When ladies write to me saying that my magazine or talk-shows have inspired them to turn the page, it’s the best feedback ever.

Most of all, I love the idea that my team and I have been able to create a new term for redefining midlife. The word ‘crunchy’ means something crispy and loud. Something that makes a sharp noise. And that’s what we want to do: a sharp noise, inviting ladies to embrace the second chapter of their life to the fullest.

My magazine is also visually so powerful. Hanna Suni, CrunchyTales Editor-at-large and senior illustrator is able to give readers that extra boost with meaninful graphics. Being able to create an inspiring mini-art gallery to browse makes me proud. It’s a way for us to say once again midlife might be such a colourful journey, embrace the change.


What’s the biggest challenge in what you do?

Being always on and multitasking. It can be very tiring, sometimes. Also my team and I put a lot of effort into educating people to understand that midlife is not all about menopause and golf tournaments. It’s a constant challenge that we embrace everyday. It’s an ongoing mission that doesn’t stop at our editorial desk. Prejudices are hard to kill!

What do you know now that you wish you’d known in your twenties?

That it’s better being the CEO of your life than pleasing expectations of people.

Do you have a mantra that has guided you more than any other?

I love a quote from George Eliot aka Mary Ann Evans, one of the leading writers of the Victorian era: “It’s never too late to be what you might have been”.

What’s your midlife secret?

Being wise and ageing playfully!


Thank you Michela, wise words indeed.






As a Late Bloomers’ Advocate and founder of the digital lifestyle magazine, dedicated to bright women over 40, Michela Di Carlo is on a mission to reset the meaning of middle age, focusing her work on inspirational content to empower women feeling stuck in the second act of their life.

A former feature writer for the most influential Italian National newspaper La Repubblica, Michela is an experienced bilingual (English/Italian) journalist, content editor and copywriter specialising in food, travel & lifestyle, with an MA in Communication Studies from the University of Rome.

Michela has been nominated twice for the International Journalism Festival Award (Travel Section) and run several digital editorial projects, including marketing campaigns before moving to the UK and launching her own magazine. Host and creator of “Salotto Italiano” (Individual Restaurants Production), a series of charity events in support of the Prince’s Trust, former Brand Ambassador for the TV chef Gino D’Acampo, she also ran several “road-shows” around the UK promoting the Italian way of life. Amongst her clients Storyhouse, Prince’s Trust, Gino D’Acampo My Restaurants, SKY News, Coca Cola, Deutsche Bank, University of Chester.


Enjoyed this article on CrunchyTales? Why not read Why Its GREAT to be in your midlife


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